Texas-bound in the 1960s
For two decades, the Crown Royal bag and its perfect contents remained under wraps in Canada. Too exceptional to go unnoticed for long, word traveled – and so did enterprising oil workers. Seeking their fortunes in the oil-rich lands of Texas in the 1960s, they packed their velvety purple Crown Royal bags for the journey. Before long, tales of Crown Royal's smoothness and sophistication spread throughout the land.
Millions of bags per year
Today, approximately fifty million velvet bags are stitched for Crown Royal every year, each one carrying the distinctive etched glass bottle that embodies the spirit and passion of a proud craft. Wherever you encounter Crown Royal, no matter the blend, you can be assured that you'll be treated to a whisky as smooth as its iconic bag.